Info Link USA
When InfoLink USA outfits a venue with cutting-edge connectivity technology, the infrastructure they build out is only half the story. The other half is what happens inside that venue and how the people there actually experience the difference.
Foos for Thought worked with InfoLink to develop interactive programming that helped their clients leverage new technology like Augmented Reality (AR), local permanent and temporary internet networks, creating meaningful, engaging touch points for users. From brainstorming creative applications through implementation at university sports venue programming for live public events, we helped turn a technical investment into a tangible, interactive human experience. Then we designed and administered evaluations that captured both public and client feedback, giving InfoLink and their clients a clear picture of how audiences engaged and what to build on.
THE RESULT:
Programming that made the technology make sense for the clients who invested in it and the audiences who experienced it.